Introduction

 The Project

- To create a 3 part adverting Print based campaign based on the theme given in the first lesson.

Based off of 'The need to grow' documentary, I have been tasked with creating 3 print and/or digital Advertorial Awareness campaigns. These have to be related to world issues and I must use Advertising Theory to help better sell my desired product. 

These must consist of :

• Online Web Banner
• A pop up web banner
• A sticky web ad
• A teaser campaign for National Press
• A DPS Campaign
• Bus back and side advertising
• Door-drop Leaflet

First Impressions -

I believe I will produce an ad relating to the illegal finning of sharks.

The idea came to me when I first discovered this Documentary.

I believe that the shocking imagery shown in these documentary clips are enough to convince an audience the cruel nature of illegal shark finning. My goal is to recreate this in one single image. 

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examples of design style that I have in mind -