Planning

Headline Ideas :
  1. HOW WOULD YOU LIKE IT?
  2. THE OCEANS MOST BARBARIC PRACTICE
  3. STILL HUNGRY?
These are my desired headlines for the ad. I firstly conducted a survey of 206 individuals from around the world. These were the results.

Judging from the table, we can determine that 'how would you like it?' was the most liked choice. You might notice how results were divided into 2 categories. People from inside the UK, and People from outside the UK. This information is important because (although we are only advertising in the UK) it gives me an idea of the most effective headline to use outside of the UK. 
To put this into perspective, if the most common results for this was 'Still Hungry?' then I would have to change my headline in those areas of the world - to better sell the product. This is why my research is important.

Font Choices :


My font of choice here is 'IMPACT' this is because I am literally trying to make an impact on the illegal shark finning trade, and so feel that font appropriate. It is bold, and lacks eccentricity. This means that it will fit with my style choice, and will work for my ad.

Content Creation :

My software of choice is Adobe Photoshop as I will have extensive use of effects and image manipulation as well as multi-layered imagery. 

Here are the files I will need to set up -

Large scale print : 300dpi, CMYK colour and a 27 x 40 inch print size

Sticky Ad : 72dpi, RGB colour and 280 x 500 pixels

Pop Up Ad : 72dpi, RGB colour and 140 x 250 pixels


Risks :
Screen time, ensure regular breaks are taken.

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